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Public Relations Strategy
Identifying Messaging Priorities
Content Calendars for all Platforms
Data Analytics and Measurement
Media Curriculum Development & Training (including Train-the-Trainer)
Social Media Management
Social Media Copy and Content Creation
Website Copy and Content Creation
Visual Digital Marketing Campaigns
Blog Posts - Daily, Weekly, Monthly, Etc.
Influencer Relationship Building
On-Call for Media Inquiries
General Media Relations
Press Releases and Press Advisories
Press Kit Creation & Updates
Career Crisis Management
Assist PR Executives with idea generation
Press, Awards & Speaking Engagements
Annual Company Reports
Annual HR Reports
Equity, Diversity & Inclusion Crisis
Issue Management & Strategy Development
Community Relationship Building
Client Complaint Management
Legal Claim Management
Executive Leadership Change/Succession
Change Management Communications
Crisis Employee Communications
Crisis Vendor Communications
Covid and Crisis Manuals
Emergency Preparedness Manuals
Ad-Hoc Media & Public Relations Projects
Writing and Editing
Talking Points for Interviews
Newsletter Creation & Distribution
Promotional/Print Material Development
Event and Meeting Planning & Staffing
Event and Meeting Management
20+ years in media/public relations and outreach, including working directly for the head of a City agency and for a Mayor. Educator at the elementary level, high school level and university level. Experience pitching stories to major outlets. World-wide traveler. Spouse of a military veteran.
20+ years as a public affairs manager and editor specializing in delivering top-quality print and electronic communications for a wide variety of audiences. Experienced with non-profit and for-profit organizations including: LISC, City of New York, BET, Black Enterprise, FT. com. University instructor in journalism, academic and business writing for over 10 years.
5 years of public relations experience in consulting and in agency/in-house roles. 10 years of writing, strategy and management experience. 10 years of experience teaching high school and adult learners. Adept at working with clients to manage major crises, including those caused by the COVID pandemic. World-wide contacts in all professions and industries. Firm's technology and social media guru.
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